DAC Capstone Collection

Document Type

Article

Publication Date

Spring 2020

Abstract

Project Title: The Conceptual Blend

Name: Jack Kieran Feltes

Major: Digital Arts & Culture

Minor: Studio Art

Expected Graduation: May 2020

Project Medium: Digital & Print

Technology and Software Used: Adobe InDesign, Illustrator, Photoshop

Artist Statement:

The Conceptual Blend is a project that compiles years of creative ideas and works. The idea behind a personal magazine was born years ago, I wanted to showcase my work in a way that broke away from the traditional idea of a portfolio. I am also very much drawn to the tangible; I find a great deal of value in holding a physical product. The Conceptual Blend was inspired by a few different things, the first was a desire to stand out in a fiercely competitive world. The idea of the personal magazine is to create a hybrid resume, one that showcases my work but also highlights professional work and education. Once the publication is printed, I could use it during job interviews, showcasing my design skills as well as my creativity. My creative process was unique in the sense that it required me to recycle old work in a way that felt fresh and cohesive. Each page highlights a different project, showcasing my illustration, graphic design, and photography skills. I created the layout in Adobe InDesign, but the majority of the content was created or edited in Photoshop and Illustrator. The underlying desire behind this work likely comes from my love of magazines and publication layout. I look at a magazine as the pinnacle of design, creators are required to combine text, color, photos, and illustrations. The world of magazine layout is interesting, regardless of audience or subject matter, the creativity and design expertise is astounding. My respect for publication layout is immense, in a way I feel honored to work in the medium.

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