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Artificial Intelligence Software and Its Implications for Firms, Navid Bahmani Theses and Dissertations
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Essays on the Impacts of the 2020 Pandemic on Consumer Preference, Madhulina Bandyopadhyay Theses and Dissertations
Essays on Fake Review Detection, Managerial Response, and Consumer Perceptions, Long Chen Theses and Dissertations
Memes and Copyright: Article 13, Branding, and Digital Remix Culture, Yasemin Beykont Theses and Dissertations
The Effects of Online Incentivized Reviews on Organic Review Ratings, Yoonsun Jeong Theses and Dissertations
Production of Native Advertising in the New Media Economy, Siddhant Dwivedee Theses and Dissertations
Three Essays on Sharing Economy, Prashanth Ravula Theses and Dissertations
Three Essays on How Marketplace Interpersonal Relationships Affect Persuasion, Yanfen You Theses and Dissertations
Investigating the Roles of Customer Satisfaction and Corporate Donation in the Digital Marketing Environment, Md Al-Emran Theses and Dissertations
An Investigation of Online Navigation Patterns of Consumers Across Cultures, Kamlesh Tiwari Theses and Dissertations
Growing Food Equity: a Participant Observation Exploring the Role of Communication in a Nonprofit Organization’s Work to Improve Food Access in Urban Areas, Samantha Jane Kaufman Theses and Dissertations
A Hero a Minute: the Manufacture of Aura and Rarity in the World of Sports Memorabilia and Rapid Commemoration, Roger C. Draeger Theses and Dissertations
Investigating the Role of Aesthetics in Consumer Moral Judgment and Creativity, Amita Bhadauria Theses and Dissertations
"Be a Sturdy Oak:" the Art of Manliness and Rebranding Masculinity in 21st Century America, Leslie J. Peckham Theses and Dissertations
Three Essays on Retransmission of Brand Messages in Social Media, Nima Yahyapour Jalali Theses and Dissertations
Succeeding in Extremely Competitive Markets: Insights from the Mobile Appmarket, Ruijiao Guo Theses and Dissertations
Why Do People Give? Similarity Based Persuasion on Charitable Appeals and Self-Presentation on Social Media, Jihye Lee Theses and Dissertations
Three Essays on Consumers' Activities in the Online Domain, Shaoqiong Zhao Theses and Dissertations
"If You Have It, I Want It...Now!" the Effect of Envy and Construal Level on Increased Purchase Intentions, Alexander Joseph Milovic Theses and Dissertations
Giving to Be Seen: the Influence of Facebook Charitable Advertisements on Conspicuous Donation Behavior, Lei Jia Theses and Dissertations
Essays on Dispersion, Fairness Perception and Partitioning of Online Prices, Yiyuan Liu Theses and Dissertations
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