ETI Publications

Document Type


Publication Date



While central city residents often have much lower family incomes than suburban residents, they typically spend much of their income on consumer purchases, providing a strong base of retail purchasing. To help identify the economic assets of central city neighborhoods and to further employment opportunities for city residents the University of Wisconsin-Milwaukee Employment and Training Institute prepared state-of-the-art purchasing power estimates of consumer expenditures and retail sales leakage/surplus by neighborhood. The ETI drill downs were designed to help determine the diversity of the workforce and to further economic development for underserved communities and for neighborhoods with concentrations of residents of color. This presentation compares the purchasing power of a suburban zipcode (53217) with nearby central city neighborhoods.