Event Title

Exposure to advertisements and the use of Electronic Nicotine Delivery Systems (ENDS) among young adults

Presenter Information

Miri Yoon
Yundan Chen

Mentor 1

Seok Hyun Gwon

Location

Union Wisconsin Room

Start Date

27-4-2018 1:00 PM

Description

Americans are attracted by an emerging tobacco product called an Electronic Nicotine Delivery System (ENDS), electronic cigarette, or vape. The prevalence of lifetime use and current use of ENDS are 35.8% and 13.6%, respectively in 2013 and 2014. ENDS marketing expenditures in the U.S. noticeably increased these days. Little is known about the influence of advertisements or promotional images for ENDS (APIE) on the use of ENDS among young adults. The objectives of the study were to examine the prevalence of ENDS use among UWM students and associations between frequencies of APIE, and the ENDS use rate. This study uses a descriptive correlational design using paper-and-pencil questionnaires and online surveys that are being collected cross-sectionally. To date, we collected 136 samples. Descriptive statistics and chi-square test were used to analyze the data. A total of 26.3%, 20.3%, and 20.3% of the participants reported frequent exposure to APIE in brick and mortar, vape shops, and online, respectively. A total of 36.1%, 37.6%, and 34.6% of those reported occasional exposure to APIE in brick and mortar, vape shops, and online, respectively. The ENDS use prevalence was 26.2%. There was a statistical difference in the ENDS use depending on frequencies of exposure to APIE from vape shops, but not on the internet and in brick and mortar. The prevalence of ENDS use in UWM students was much higher than that reported in previous literature. Frequencies of exposure to APIE were significantly associated with ENDS attitude and behavior. There is a need to conduct longitudinal research to identify causal effects of APIE on the ENDS behavior among emerging adults. We may need to consider regulations of APIE in vape shop settings for the prevention of the ENDS use among young adults.

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Apr 27th, 1:00 PM

Exposure to advertisements and the use of Electronic Nicotine Delivery Systems (ENDS) among young adults

Union Wisconsin Room

Americans are attracted by an emerging tobacco product called an Electronic Nicotine Delivery System (ENDS), electronic cigarette, or vape. The prevalence of lifetime use and current use of ENDS are 35.8% and 13.6%, respectively in 2013 and 2014. ENDS marketing expenditures in the U.S. noticeably increased these days. Little is known about the influence of advertisements or promotional images for ENDS (APIE) on the use of ENDS among young adults. The objectives of the study were to examine the prevalence of ENDS use among UWM students and associations between frequencies of APIE, and the ENDS use rate. This study uses a descriptive correlational design using paper-and-pencil questionnaires and online surveys that are being collected cross-sectionally. To date, we collected 136 samples. Descriptive statistics and chi-square test were used to analyze the data. A total of 26.3%, 20.3%, and 20.3% of the participants reported frequent exposure to APIE in brick and mortar, vape shops, and online, respectively. A total of 36.1%, 37.6%, and 34.6% of those reported occasional exposure to APIE in brick and mortar, vape shops, and online, respectively. The ENDS use prevalence was 26.2%. There was a statistical difference in the ENDS use depending on frequencies of exposure to APIE from vape shops, but not on the internet and in brick and mortar. The prevalence of ENDS use in UWM students was much higher than that reported in previous literature. Frequencies of exposure to APIE were significantly associated with ENDS attitude and behavior. There is a need to conduct longitudinal research to identify causal effects of APIE on the ENDS behavior among emerging adults. We may need to consider regulations of APIE in vape shop settings for the prevention of the ENDS use among young adults.