Music and Memory: The Capacity of Music to Trigger Memory and Elicit an Emotional Response
Mentor 1
John Stropes
Location
Union Cinema
Start Date
5-4-2019 12:00 PM
Description
This project was developed in partnership with the Milwaukee-based company Photavia, whose goal is to provide positive TV content for public spaces. Applications for Photavia digital content include healthcare and assisted-living facilities with focus on Alzheimer's disease and related dementias. The goal of this project was to research current scholarship in the psychology of music, music perception, the neurobiological basis of musical expectations, and music in advertising. Articles by Diana Deutsch, Elaine King and Caroline Waddington, and Laurel Trainor and Robert Zatorre were in the core of the study. Interviews were conducted with Joe Hausch, President/CEO of Photavia, and Clive Carroll, English guitarist and consulting professor of composition. Proceeding from this literature survey and these interviews, ten, two-minute instrumental compositions were written and recorded to provide a soundtrack for ten historical photographs from Getty Images. Each was constructed to elicit a positive emotional response. A project of this kind provides a great development opportunity in the field of composition. Increasingly today, the professional life of a musician is multifaceted, including performing, teaching, composing, arranging, and publishing. Composing music for film, television, radio, and other media is now an aspiration of all students in our program. The opportunity for an undergraduate to work directly with professionals in this field is invaluable. Photavia President/CEO Joe Hausch has agreed that these compositions will be incorporated into their video presentations.
Music and Memory: The Capacity of Music to Trigger Memory and Elicit an Emotional Response
Union Cinema
This project was developed in partnership with the Milwaukee-based company Photavia, whose goal is to provide positive TV content for public spaces. Applications for Photavia digital content include healthcare and assisted-living facilities with focus on Alzheimer's disease and related dementias. The goal of this project was to research current scholarship in the psychology of music, music perception, the neurobiological basis of musical expectations, and music in advertising. Articles by Diana Deutsch, Elaine King and Caroline Waddington, and Laurel Trainor and Robert Zatorre were in the core of the study. Interviews were conducted with Joe Hausch, President/CEO of Photavia, and Clive Carroll, English guitarist and consulting professor of composition. Proceeding from this literature survey and these interviews, ten, two-minute instrumental compositions were written and recorded to provide a soundtrack for ten historical photographs from Getty Images. Each was constructed to elicit a positive emotional response. A project of this kind provides a great development opportunity in the field of composition. Increasingly today, the professional life of a musician is multifaceted, including performing, teaching, composing, arranging, and publishing. Composing music for film, television, radio, and other media is now an aspiration of all students in our program. The opportunity for an undergraduate to work directly with professionals in this field is invaluable. Photavia President/CEO Joe Hausch has agreed that these compositions will be incorporated into their video presentations.
