Date of Award
Master of Arts
Mike R Allen
Erin K Ruppel, Xiaoxia Cao
chatbot adoption, mental health promotion, response efficacy, self-efficacy, uses and gratification (U&G), Woebot
This study examines factors that influence people’s decision to adopt a self-care therapy chatbot utilizing the uses and gratification theory, self-efficacy, and response efficacy frameworks. Existing literature has shown a large gap between supply and demand of mental health services as well as major barriers that prevent people from seeking services. Therapy chatbots offer the potential to address the gap and the barriers. This research used Woebot, a widely used and clinical evaluated therapy bot, and examined the influence of 6 uses and obtained gratification variables, two self-efficacy scales, and response efficacy on intentions of use. Quantitative analysis of the results (N = 144) found functional motivations, obtained self-reliance gratifications, and usability gratifications as the strongest predictors of usage intentions. These results offer significant theoretical and practical implications in the technology and healthcare disciplines.
Lim, Sue, "Adoption of a Self-Care Therapy Mobile App: Application of Uses and Gratification Theory, Self-Efficacy, and Response Efficacy" (2021). Theses and Dissertations. 3298.