Date of Award

August 2020

Degree Type

Thesis

Degree Name

Master of Arts

Department

Communication

First Advisor

Mike Allen

Committee Members

Erin Ruppel, Sang-Yeon Kim

Keywords

Live streaming, self-disclosure, social support, virtual community

Abstract

Research on live streaming platforms often investigates the motivations for the users viewing. One motivation that is often found is a motivation of socialization however further research should explore the socialization that occurs on live streaming platforms. This study examines the socialization process in live streaming platforms such as Twitch.TV involving self-disclosure and social support. A survey of 170 individuals asked about the use of live streaming platforms, sense of virtual community, breadth of self-disclosure, and social support. Findings suggest that individuals on live streaming platforms like other online networks build a sense of virtual community. Findings reveal that users of live streaming platforms disclose about a variety information including attitudes, work, body, and personality resulting in feelings of either received informational or emotional support from other members within the live stream. Further research into live streaming platforms may take in consideration the role of the individual within the stream and frequency of disclosure.

Keywords: live streaming, self-disclosure, virtual community, social support

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