Exposure to advertisements and the use of Electronic Nicotine Delivery Systems (ENDS) among young adults
Mentor 1
Seok Hyun Gwon
Location
Union Wisconsin Room
Start Date
27-4-2018 1:00 PM
Description
Americans are attracted by an emerging tobacco product called an Electronic Nicotine Delivery System (ENDS), electronic cigarette, or vape. The prevalence of lifetime use and current use of ENDS are 35.8% and 13.6%, respectively in 2013 and 2014. ENDS marketing expenditures in the U.S. noticeably increased these days. Little is known about the influence of advertisements or promotional images for ENDS (APIE) on the use of ENDS among young adults. The objectives of the study were to examine the prevalence of ENDS use among UWM students and associations between frequencies of APIE, and the ENDS use rate. This study uses a descriptive correlational design using paper-and-pencil questionnaires and online surveys that are being collected cross-sectionally. To date, we collected 136 samples. Descriptive statistics and chi-square test were used to analyze the data. A total of 26.3%, 20.3%, and 20.3% of the participants reported frequent exposure to APIE in brick and mortar, vape shops, and online, respectively. A total of 36.1%, 37.6%, and 34.6% of those reported occasional exposure to APIE in brick and mortar, vape shops, and online, respectively. The ENDS use prevalence was 26.2%. There was a statistical difference in the ENDS use depending on frequencies of exposure to APIE from vape shops, but not on the internet and in brick and mortar. The prevalence of ENDS use in UWM students was much higher than that reported in previous literature. Frequencies of exposure to APIE were significantly associated with ENDS attitude and behavior. There is a need to conduct longitudinal research to identify causal effects of APIE on the ENDS behavior among emerging adults. We may need to consider regulations of APIE in vape shop settings for the prevention of the ENDS use among young adults.
Exposure to advertisements and the use of Electronic Nicotine Delivery Systems (ENDS) among young adults
Union Wisconsin Room
Americans are attracted by an emerging tobacco product called an Electronic Nicotine Delivery System (ENDS), electronic cigarette, or vape. The prevalence of lifetime use and current use of ENDS are 35.8% and 13.6%, respectively in 2013 and 2014. ENDS marketing expenditures in the U.S. noticeably increased these days. Little is known about the influence of advertisements or promotional images for ENDS (APIE) on the use of ENDS among young adults. The objectives of the study were to examine the prevalence of ENDS use among UWM students and associations between frequencies of APIE, and the ENDS use rate. This study uses a descriptive correlational design using paper-and-pencil questionnaires and online surveys that are being collected cross-sectionally. To date, we collected 136 samples. Descriptive statistics and chi-square test were used to analyze the data. A total of 26.3%, 20.3%, and 20.3% of the participants reported frequent exposure to APIE in brick and mortar, vape shops, and online, respectively. A total of 36.1%, 37.6%, and 34.6% of those reported occasional exposure to APIE in brick and mortar, vape shops, and online, respectively. The ENDS use prevalence was 26.2%. There was a statistical difference in the ENDS use depending on frequencies of exposure to APIE from vape shops, but not on the internet and in brick and mortar. The prevalence of ENDS use in UWM students was much higher than that reported in previous literature. Frequencies of exposure to APIE were significantly associated with ENDS attitude and behavior. There is a need to conduct longitudinal research to identify causal effects of APIE on the ENDS behavior among emerging adults. We may need to consider regulations of APIE in vape shop settings for the prevention of the ENDS use among young adults.
